Seth Godin, guru of the marketing world, a while back recommended aspiring writers to “give away” their first book? Really? I can see writers saying, “No way. I spent thousands of hours of effort on this thing to just give it away for free”. How can this work? As he explains, you gain a following, you gain (deserved) notoriety as an expert and authority. Then, when your second book comes out, you have a built-in audience.
We as professionals, usually view with disdain trying to “sell” our services. We want to spend time on dentistry and patient care. We are above such pandering. Still, in