We help people live their best, healthiest lives
In 1977, two college classmates sat at a kitchen table in the very house pictured above,
sketching business ideas on a napkin. The entrepreneurs started with a small import
business selling various items including wood-burning stoves and clocks. Spotting early
trends of fitness and running, ICON’s founders shifted their focus to the emerging
opportunities in these new industries.
In the 1980s, ICON introduced treadmills that folded for storage. The result was
SpaceSaver™—an ICON innovation that lets consumers “fit fitness into the home” and
ignited growth in the home fitness category.
This early example shows ICON’s synergy of design, engineering and manufacturing
knowledge. Over the decades, many more simple but brilliant improvements followed,
allowing ICON to lead by innovation.
Today, ICON’s premier brands, including NordicTrack and ProForm, are the top ranked
equipment in each of the industry’s three largest categories—treadmills, stationary